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Leveraging The Corporate Brand
Leveraging The Corporate Brand
Author: James R. Gregory, Jack Wiechmann
"Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy." -- Richard Costello, Manager, Corporate Marketing Comm...  more »
ISBN-13: 9780844234441
ISBN-10: 0844234443
Publication Date: 7/11/1997
Pages: 256
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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