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Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work
Lightning in a Bottle The Proven System to Create New Ideas and Products That Work
Author: David Minter, Michael Reid
David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels. — Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the stand...  more »
ISBN-13: 9781402210327
ISBN-10: 1402210329
Publication Date: 12/1/2007
Pages: 224
Edition: 1
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Publisher: Sourcebooks, Inc.
Book Type: Paperback
Members Wishing: 0
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