The Long Stem Is in the Lobby Author:Jerome Mark Antil Hollywood couldn t have written a fable better than this true life-chapter of human passages. It s the ultimate marketing novel. An innocence of 1959 begins in a blistering hot summer when the first love of a too young, very tall lad and his adoring girlfriend unravel into a desperate Romeo and Juliet awry. Their obstacle was bigger than any Apo... more »thecary cure. It was Jerry s penchant to become a writer that would save him. It consumed his imagination turning a wounded alter ego into a virtual Don Quixote, ultimately challenging and defeating bigger than life declarations the windmills in an elaborate marketing world. Beginning as a heart-rending first love, it moves on, each step a true adventure offering grist for his own writing aspirations often using the likes of chimera his imagination s unwitting protagonists, Ernest Hemingway, Mark Twain, or John Steinbeck. A touching story of promise and serendipity and friendships of a young man s disappointment in first witnessing a Jim Crow America that goes full circle. See how three nationally renowned marketing mentors unselfishly befriend and inspired Jerry each at the exact moment he needed their genius. Learn how, listening to them and his own heart, he ultimately, inventively, grappled with television advertising s coming of age while many others were still groping.« less