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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect The Hidden Force Behind Growth Profits and Lasting Value
Author: Harvard Business School Press
The Loyalty Effect will demonstrate the power of loyalty-based management as a welcome and highly profitable alternative to the economics of perpetual churn. It will debunk the pervasive myth about the death of loyalty and provide managers with an effective approach to sustained value creation. It will change the way companies think about loyalt...  more »
ISBN-13: 9780071036665
ISBN-10: 0071036660
Publication Date: 1/1/1996
Pages: 336
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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