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MM 4 (with Marketing CourseMate with eBook Printed Access Card)
MM 4 - with Marketing CourseMate with eBook Printed Access Card
Author: Dawn Iacobucci
Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and us...  more »
ISBN-13: 9781133629382
ISBN-10: 1133629385
Publication Date: 1/4/2013
Pages: 256
Edition: 4
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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