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MP Essentials of Marketing w/ Student CD-ROM Apps 2005
MP Essentials of Marketing w/ Student CD-ROM Apps 2005
Author: Jr., William D. Perreault, E. Jerome McCarthy
Stay up with the latest marketing developments with this essential book! Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equ...  more »
ISBN-13: 9780073049205
ISBN-10: 0073049204
Publication Date: 6/28/2005
Pages: 688
Edition: 10
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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