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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
MP IMC Using Advertising and Promotion to Build Brands with PowerWeb
Author: Tom Duncan
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of “when to use, how to use, and who should be involved” in the interrelated functions of Marketing today. This text...  more »
ISBN-13: 9780072501070
ISBN-10: 0072501073
Publication Date: 9/24/2001
Pages: 704
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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