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MP Internet Marketing: Building Advantage in a Networked Economy with CD
MP Internet Marketing Building Advantage in a Networked Economy with CD
Author: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Aileen Cahill
This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, ...  more »
ISBN-13: 9780072512083
ISBN-10: 0072512083
Publication Date: 8/16/2001
Pages: 726
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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