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Made in Germany: The Corporate Identity of a Nation
Made in Germany The Corporate Identity of a Nation
Author: David Head
This book examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative. "Made in Germany" began as a concept 100 yea...  more »
ISBN-13: 9780340555378
ISBN-10: 0340555378
Publication Date: 7/16/1992
Pages: 192
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Publisher: Hodder Arnold H&S
Book Type: Paperback
Members Wishing: 0
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