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Search - Making Customers Count: A Guide to Excellence in Customer Care

Making Customers Count: A Guide to Excellence in Customer Care
Making Customers Count A Guide to Excellence in Customer Care
Author: David Clutterbuck, Susan Kernaghan
This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods ...  more »
ISBN-13: 9781852510480
ISBN-10: 185251048X
Pages: 160
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Publisher: Mercury Business Books
Book Type: Hardcover
Other Versions: Paperback
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