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Making Innovation Work: How to Manage It, Measure It, and Profit from It
Making Innovation Work How to Manage It Measure It and Profit from It
Author: Tony Davila, Marc J. Epstein, Robert Shelton
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show...  more »
ISBN-13: 9780536122322
ISBN-10: 0536122326
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Publisher: Wharton Publishing
Book Type: Hardcover
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