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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Manage for Profit Not for Market Share A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon, Frank F. Bilstein, Frank Luby
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that t...  more »
ISBN-13: 9781591395263
ISBN-10: 1591395267
Publication Date: 4/30/2006
Pages: 232
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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