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Management: Building Competitive Advantage
Management Building Competitive Advantage
Author: Thomas S. Bateman, Scott A. Snell
Although MANAGEMENT: BUILDING COMPETITIVE ADVANTAGE, 4TH EDITION, by Bateman and Snell takes a traditional functional approach, it is organized around four modern themes: Cost, Quality, Speed, and Innovation. In the 4th edition we've reduced the chapter count from 21 to 18.
ISBN-13: 9780256140538
ISBN-10: 0256140537
Publication Date: 3/1996
Pages: 588
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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