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Management: Function and Strategy
Management Function and Strategy
Author: Thomas S. Bateman, Carl P. Zeithaml
This text is organized around four modern themes: cost, quality, speed and innovation. Topics include NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. This edition contains a greater focus on entrepreneurship and small businesses, and includes experimental exercises.
ISBN-13: 9780256100204
ISBN-10: 0256100209
Pages: 752
Edition: 2 Sub
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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