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The Management of International Advertising: A Handbook and Guide for Professionals
The Management of International Advertising A Handbook and Guide for Professionals
Author: Erdener Kaynak
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to...  more »
ISBN-13: 9780899301426
ISBN-10: 0899301428
Publication Date: 11/9/1989
Pages: 300
Edition: illustrated edition
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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