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The Management and Marketing of Services (Contemporary Business Series)
The Management and Marketing of Services - Contemporary Business Series
Author: Angela Cottam, Peter Mudie
This is a comprehensive text, which provides a highly accessible perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services in — future. Suitable for undergraduates or postgraduates studying the management service opera...  more »
ISBN-13: 9780750607896
ISBN-10: 0750607890
Publication Date: 6/15/1993
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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