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Managerial Economics, Second Edition: A Strategic Approach
Managerial Economics Second Edition A Strategic Approach
Author: Robert Waschik, Tim Fisher, David Prentice
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager?s decision-making problems and b...  more »
ISBN-13: 9780415495097
ISBN-10: 0415495091
Publication Date: 4/29/2010
Pages: 400
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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