Managing Across Borders Author:G. Meier, Harvard Business School Press Now available in paperback, Managing Across Borders offers valuable insights into the management of companies operating in today's global environment. While much has been written about the forces of globalization, there has been little guidance on how to develop the organizational structures, administrative processes, and management perspectives... more » to implement the new strategies. Bartlett and Ghoshal show the nature of the competitive game has fundamentally changed, requiring companies to capture global-scale efficiency, respond to national market needs, and develop a worldwide learning capability that drives continuous innovation. They explain why companies that operated on the traditional multinational, international, or global management models built only one or perhaps two of these strategic capabilities. What is required, Bartlett and Ghoshall suggest, is a new organizational form-the transnational.« less