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Managing Business Marketing & Sales: An International Perspective
Managing Business Marketing Sales An International Perspective
Author: Per V. Jenster, H. Michael Hayes, David E. Smith, Per V. Jenster
The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. Not only will the reader gain a valuable perspective on ...  more »
ISBN-13: 9788763001472
ISBN-10: 8763001470
Pages: 287
Edition: New title
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Publisher: Copenhagen Business School Press
Book Type: Paperback
Members Wishing: 0
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