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Managing Cultural Differences (International Business and Management Series)
Managing Cultural Differences - International Business and Management Series Author:Piero Morosini Managing Cultural Differences examines the cultural and organizational complexities which arise during mergers & acquisitions, joint ventures and alliances. More than 50% of all corporate alliances fail, and those concluded across cultural divides are even less likely to succeed. These failures can be due to the executives concentrating o... more »n the financial strategic aspects of the deal at the expense of cultural, organizational and execution aspects. As a result of a 5-year research, Piero Morosini found that national cultural differences are not necessarily detrimental to cross-border mergers and alliances, but rather if handled effectively can actually enhance corporate performance. Managing Cultural Differences demonstrates that superior 'execution skills' can lead to the successful implementation of overseas alliances. It is based on rigorous research methods, backed up with indepth interviews with Senior Execut« less