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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
Managing Global Innovation Uncovering the Secrets of Future Competitiveness
Author: Roman Boutellier, Oliver Gassmann, Maximilian Von Zedtwitz
What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation. "The new style of global te...  more »
ISBN-13: 9783540652564
ISBN-10: 3540652566
Pages: 626
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Publisher: Springer-Verlag
Book Type: Hardcover
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