Managing and Marketing Health Services Author:Angus Laing, Moira Fischbacher, Gillian Hogg, Anne Smith The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of... more » accessible, high quality, cost-effective health care delivery in modern democratic societies.Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services.Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.« less