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Managing and Marketing Technology
Managing and Marketing Technology
Author: David Ford, Michael Saren
Managing and Marketing Technology proposes that strong management of a firmĘs technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities. The text demonstrates how firms can condu...  more »
ISBN-13: 9781861525949
ISBN-10: 186152594X
Publication Date: 3/22/2001
Pages: 200
Edition: 1
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Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
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