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Search - Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series)

Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series)
Managing New Product Development and Innovation A Microeconomic Toolbox - New Horizons in the Economics of Innovation series
Author: Hariolf Grupp, Shlomo Maital
This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and ...  more »
ISBN-13: 9781840645712
ISBN-10: 1840645717
Publication Date: 5/31/2001
Pages: 384
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Publisher: Edward Elgar Publishing
Book Type: Hardcover
Members Wishing: 0
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