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Managing Services
Managing Services
Author: Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith
Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services thro...  more »
ISBN-13: 9780521606516
ISBN-10: 0521606519
Publication Date: 10/24/2005
Pages: 376
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Publisher: Cambridge University Press
Book Type: Paperback
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