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Managing Strategy Processes in Emergent Industries: The Case of Media Firms
Managing Strategy Processes in Emergent Industries The Case of Media Firms
Author: Johan Roos, etc., Georg Von Krogh
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that many influence strategy. Based upon observation of...  more »
ISBN-13: 9780333665732
ISBN-10: 0333665732
Publication Date: 11/20/1996
Pages: 192
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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