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Managing Web-Based Customer Experiences: Self-Service Integrated with Assisted-Service
Managing Web-Based Customer Experiences Self-Service Integrated with Assisted-Service Author:Jon Anton, Mike Murphy The time to grow your call center into a multi-channel customer contact center is now. This book has the power to help you increase customer satisfaction through the implementation of Web self-service. The value of this book can be calculated in terms of calls deflected from your call center, increased customer retention, an ultimately in a heal... more »thy return on your investment. In this book, the authors take you step-by-step through the best practices that lead to a successful self and assisted-service strategy.« less