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Market Mapping: How to Use Revolutionary New Software to Find, Analyze, and Keep Customers
Market Mapping How to Use Revolutionary New Software to Find Analyze and Keep Customers
Author: Sunny Baker, Kim Baker
"Market Mapping" shows all marketers how to combine the speed and power of desktop computers with new mapping software to analyze thorny marketing issues and make better decisions faster. Simply and logically, the book helps consumer and business to business marketers - in any industry - pinpoint customers, conduct market research, position prod...  more »
ISBN-13: 9780070036888
ISBN-10: 0070036888
Pages: 288
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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