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Search - Market Rebels: How Activists Make or Break Radical Innovations

Market Rebels: How Activists Make or Break Radical Innovations
Market Rebels How Activists Make or Break Radical Innovations
Author: Hayagreeva Rao
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--a...  more »
ISBN-13: 9780691134567
ISBN-10: 0691134561
Publication Date: 12/1/2008
Pages: 222
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Publisher: Princeton University Press
Book Type: Hardcover
Members Wishing: 0
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