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Market Research: A Guide to Planning, Methodology and Evaluation
Market Research A Guide to Planning Methodology and Evaluation
Author: Peter Jackson, Paul Hague
Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.
ISBN-13: 9780749417857
ISBN-10: 0749417854
Pages: 224
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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