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Market Research: A Guide to Planning, Methodology and Evaluation
Market Research A Guide to Planning Methodology and Evaluation
Author: Paul Hague, Paul N. Hague
This fully updated third edition of Market Research assumes no previous knowledge of the subject. Through clear, concise advice and real life case studies starting out in market research is made simple. The book covers all the essential topics and includes: planning, desk research, qualitative and quantitative research, sampling, question...  more »
ISBN-13: 9780749437305
ISBN-10: 0749437308
Publication Date: 9/1/2002
Pages: 278
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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