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Market Research in Practice: How to Get Greater Insight From Your Market
Market Research in Practice How to Get Greater Insight From Your Market
Author: Paul Hague, Nick Hague, Carol-Ann Morgan
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process ? from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obta...  more »
ISBN-13: 9780749468644
ISBN-10: 0749468645
Publication Date: 10/28/2013
Pages: 264
Edition: Second Edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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