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Market Research in Practice: An Introduction to Gaining Greater Market Insight
Market Research in Practice An Introduction to Gaining Greater Market Insight
Author: Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague
As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important.  Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and...  more »
ISBN-13: 9780749475857
ISBN-10: 0749475854
Publication Date: 3/28/2016
Pages: 400
Edition: 3
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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