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Market Segmentation Success: Making It Happen!
Market Segmentation Success Making It Happen
Author: Sally Dibb, Lyndon Simkin
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, h...  more »
ISBN-13: 9780789029188
ISBN-10: 0789029189
Publication Date: 2/14/2008
Pages: 204
Edition: illustrated edition
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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