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The Market Segmentation Workbook: Target Marketing for Marketing Managers
The Market Segmentation Workbook Target Marketing for Marketing Managers
Author: Sally Dibb, Lyndon Simkin
This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
ISBN-13: 9780415118927
ISBN-10: 0415118921
Publication Date: 2/22/1996
Pages: 240
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Publisher: Intl Thomson Business Press
Book Type: Paperback
Members Wishing: 0
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