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Search -
Market-Based Management (3rd Edition)
Market-Based Management - 3rd Edition
Author:
This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses t... more »
Author:
This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses t... more »
ISBN-13: 9780130082183
ISBN-10: 013008218X
Publication Date: 12/31/2002
Pages: 432
Rating: ?
ISBN-10: 013008218X
Publication Date: 12/31/2002
Pages: 432
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
