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Search - Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)
Market-Based Management Strategies for Growing Customer Value and Profitability - 2nd Edition
Author: Roger J. Best
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency...  more »
ISBN-13: 9780130145468
ISBN-10: 0130145467
Publication Date: 11/2/1999
Pages: 416
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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