Skip to main content
PBS logo
 
 

Search - Market-Based Management: Strategies for Growing Customer Value and Profitability

Market-Based Management: Strategies for Growing Customer Value and Profitability
Market-Based Management Strategies for Growing Customer Value and Profitability
Author: Roger J. Best
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency...  more »
ISBN-13: 9780131064850
ISBN-10: 0131064851
Publication Date: 12/27/1996
Pages: 424
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.