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Marketg Real Peo Real Choice&prs&vid DVD Pk
Marketg Real Peo Real Choiceprsvid DVD Pk
Author: Michael Solomon
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that mark...  more »
ISBN-13: 9780132354431
ISBN-10: 0132354438
Pages: 624
Edition: 4th Ed. 2006
Rating:
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Publisher: Addison Wesley Longman
Book Type: Hardcover
Members Wishing: 0
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