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Marketing: AND Online Card: Creating and Delivering Value
Marketing AND Online Card Creating and Delivering Value
Author: Pascale Quester, Robyn McGuiggan, William D. Perreault Jr., E. Jerome McCarthy
The fourth edition of this text is driven by the creation of customer and shareholder value. This text evolved from the traditional 4 Ps but embraces new shifts and trends in the industry, and takes introductory students on an exploration of marketing with unprecedented vitality and energy. It has been updated to better capture the student's int...  more »
ISBN-13: 9780074712290
ISBN-10: 0074712292
Publication Date: 9/1/2003
Pages: 744
Edition: Australian ed of 4th
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Publisher: McGraw Hill Higher Education
Book Type: Hardcover
Members Wishing: 0
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