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Marketing To The Affluent
Marketing To The Affluent
Author: Thomas J. Stanley, Thomas Stanley
"Dr, Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads."-Ken Catanella, Senior Vice President, Shearson Lehman Hutton. "This is a must-read book for anyone involved with strategic planning for businesses serving the affluent."-Seth Poppel, Vice President, Director of Corpor...  more »
ISBN-13: 9781556231056
ISBN-10: 1556231059
Publication Date: 7/1988
Pages: 324
Rating:
  • Currently 3.5/5 Stars.
 1
3.5 stars, based on 1 rating
Publisher: Irwin Professional Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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 reviewed Marketing To The Affluent on + 15 more book reviews
Excellent book regarding reaching and understanding the wealthy.


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