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Marketing and American Consumer Culture: A Cultural Studies Analysis
Marketing and American Consumer Culture A Cultural Studies Analysis
Author: Arthur Asa Berger
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing?s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
ISBN-13: 9783319473277
ISBN-10: 3319473271
Publication Date: 12/16/2016
Pages: 168
Edition: 1st ed. 2016
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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