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Marketing: An Analytical Framework and Perspect
Marketing An Analytical Framework and Perspect
Author: Peter Mudie, Prentice Hall
This book offers the practical step-by-step guidance and information marketing professionals need to do the job effectively.This is a detailed introduction to the practical side of marketing that professionals must deal with every day. Learn how to analyze markets, evaluate direct mail campaigns, and review sales force performance. The book cove...  more »
ISBN-13: 9780133577570
ISBN-10: 0133577570
Publication Date: 5/29/1997
Pages: 312
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Publisher: Prentice Hall PTR
Book Type: Textbook Binding
Members Wishing: 0
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