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Marketing Briefs, Second Edition: A revision and study guide
Marketing Briefs Second Edition A revision and study guide Author:Sally Dibb, Lyndon Simkin This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. — The text itself is organized into short structured chapters, the Briefs, each including: — * Core definitions — * A bulleted key point over... more »view
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
* Short, snappy and succinct nature of the book
* structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources
* companion website to support the text (http://www.bh.com/companions/0750653868)« less