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Marketing Briefs, Second Edition: A revision and study guide
Marketing Briefs Second Edition A revision and study guide
Author: Sally Dibb, Lyndon Simkin
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. — The text itself is organized into short structured chapters, the Briefs, each including: — * Core definitions — * A bulleted key point over...  more »
ISBN-13: 9780750662000
ISBN-10: 075066200X
Publication Date: 10/7/2004
Pages: 384
Edition: 2
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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