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The Marketing Casebook: Cases and Concepts
The Marketing Casebook Cases and Concepts
Author: Sally Dibb, Lyndon Simkin
"The Marketing Casebook" is specifically designed to cover the key concepts in marketing theory through a series of integrated case studies. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. "The Marketing Casebook" has been designed to...  more »
ISBN-13: 9780415089500
ISBN-10: 0415089506
Pages: 356
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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