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Marketing Challenges: Cases and Exercises: Instructor's Manual
Marketing Challenges Cases and Exercises Instructor's Manual
Author: Lovelock
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic c...  more »
ISBN-13: 9780070388031
ISBN-10: 0070388032
Publication Date: 3/1/1993
Pages: 600
Edition: 3rd edition
Rating:
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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