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Marketing Challenges in Transition Economies of Europe, Baltic States and the C.I.S
Marketing Challenges in Transition Economies of Europe Baltic States and the CIS
Author: Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual framew...  more »
ISBN-13: 9780789009616
ISBN-10: 0789009617
Publication Date: 1/31/2000
Pages: 221
Edition: illustrated edition
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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