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Marketing Channels: A Management View (The Dryden Press series in marketing)
Marketing Channels A Management View - The Dryden Press series in marketing
Author: Bert Rosenbloom
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
ISBN-13: 9780030327629
ISBN-10: 0030327628
Pages: 592
Edition: 4th
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Publisher: Harcourt School
Book Type: Hardcover
Members Wishing: 0
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