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Marketing Channels
Marketing Channels
Author:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technol... more »
Author:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technol... more »
ISBN-13: 9780030104930
ISBN-10: 0030104939
Publication Date: 1/1995
Rating: ?
ISBN-10: 0030104939
Publication Date: 1/1995
Rating: ?
0 stars, based on 0 rating
Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
