Skip to main content
PBS logo
 
 

Search - Marketing: College Course Companion (Letts Study Aid)

Marketing: College Course Companion (Letts Study Aid)
Marketing College Course Companion - Letts Study Aid
Author: Geoff Lancaster, etc., Richard Pearson, Paul Reynolds
This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing pl...  more »
ISBN-13: 9780850978544
ISBN-10: 0850978548
Pages: 256
Rating:
  ?

0 stars, based on 0 rating
Publisher: Letts Educational
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: