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Marketing: College Course Companion (Letts Study Aid)
Marketing College Course Companion - Letts Study Aid Author:Geoff Lancaster, etc., Richard Pearson, Paul Reynolds This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing pl... more »anning processes and structures.« less